Good Website Design – Website Design Ideas

Website Design Ideas That Work For Your Business

Creating a website that works for you while you are away, is the ultimate objective. Your website design and function should be an extension of your sales and marketing team, delivering your message and positioning your brand. Objectively your website should solve a problem that your target demographic is seeking the answer for. This includes explaining and communicating the value proposition your company intends to deliver to your customer, consumer or client.

Utilizing creative images, relevant content, and well written copy is just the beginning of designing an effective web interface for your business. The 5 Scope Planes are the foundation for establishing an optimal user experience for your visitors; and more importantly making your company’s very best first impression.

5 Planes of Website Design

Website Design Fundamentals – The Strategy Plane

A Website Design strategy should incorporate what the owner wants and still allow the design decisions to be based on what the user will want.

We must ask ourselves what the ideal user experience will need to be like? How do we see it in our minds eye? And most importantly, how do the target users interact and interpret the design decisions we will choose?

Great web design should consider colors, shapes, and composition as well as user experience. Web designers must concern themselves with the functionality of the site strategy plane and the objectives of the users.

Website Design Fundamentals – The Scope Plane

The features and functions of the website will constitute the scope plane. What site functions need to be included when planning the scope? What will be the most intuitive ways to present these functions seamlessly to the user of the website?

Here are two examples that can be found on commonly used sites:

Craigslist – Utilizes the organization of the site’s content using city titles and sub city categories. This allows the user and the search engines to easily navigate around the website.

Zappos – Zappos.com understands the search process each prospect and customer goes through when shopping on their website. In doing so they have identified having a primary navigation that represents titles of apparel, age, and gender types–much the way consumers are accustomed to when searching for products in a department store. They also utilize the function of a secondary navigation by brand name or products.

Website Design Fundamentals – The Structure Plane

Planning and mapping your website architecture will allow the website designer to create a site diagram for the project.

Website Design Fundamentals – The Skeletal Plane

The Skeletal Plane is made up with the use of negative space and the actual placements of the: buttons, blocks, slices, images, text, and navigation. Your website’s skeletal plane considers the arrangement of elements, to determine the maximum: effect, efficiency, and intuition.

Website Design Fundamentals – The Surface Plane

The Surface Plane is your website’s final visual presentation, including the product sensory experience. Several aspects of your website should be examined and concerns addressed before reaching this final plane in fundamental website design.

Does the website and landing page engage the user?

Is the website interface intuitive? Why?

Is the overall look and feel of the site uniformed and comforting?

Is the experience a positive one?

What can we learn by watching the actions of the target audience, while they use the website?

Can we measure the community site flow of the user experience?

Have we examined Steve Krug’s Don’t Make Me Think- A common sense approach to web useability?”